Uber service over Ola but while it comes to safety consumer feel more safe with Ola than Uber. Result of this study may help the taxi service industry to design their future marketing strategies.
The study was undertaken for customers of Uber and Ola in India to assess the Service quality of Uber and Ola from the customer’s perspective. The study also aimed to identify differences between expectations and perceptions of customers from service qual.
Ola or Uber — investors and analysts have been asked that question many times, but as commuters you don’t really care about who’s valued at how much, or which fund is investing in which one.
ABSTRACT: The first dimension of Brand Knowledge is Brand Awareness. It is related to the strength of the brand node or trace in memory, as reflected by consumers’ ability to identify the brand under different conditions (Rossiter and Percy.
We highly recommend you read the Uber research paper below in order to know more about this company. In addition, you will be able to examine the structure of the research paper and the proper formatting. If you use this text in your work, please, don’t forget about proper citation.
The study was conducted for a period of 5 months from March to July 2015. To conclude, Ola cabs has positioned its brand and has created a good brand image in the minds of customers concerned with personal transportation services compare to Uber and Meru cabs in Bengaluru. Keywords: Brand Awareness, Customer Satisfaction, Ola Cabs.
If we rewind time by five years, no one in India would know about Ola because it didn’t exist. But now, the app is being used to complete over 7,50,000 rides every day with more than 2,50,000.
With this paper, we aim to draw a comparison between daily working and logistics optimization of both Uber and Ola, so as to understand the workings and the shortcomings of both the firms on whole. For this purpose, we have used mathematical and analytical tools of operations research.
Disruptive Change in the Taxi Business: The Case of Uber Judd Cramer and Alan B. Krueger NBER Working Paper No. 22083 March 2016 JEL No. D24,J01,J42,J44,O3 ABSTRACT In most cities, the taxi industry is highly regulated and utilizes technology developed in the 1940s.
Clearly, Ola and Uber together have wholly decimated almost all competition. Since, both are nearly identical in the kind of services they provide, therefore, it is the quality of service and customer perception that act as major differentiators between the two.
Ola Vs Uber. Uber started its operation in 2013 which is 3 year after Ola has been launched. So Ola already have head start of 3 years. But with the Uber’s global experience Uber have made their way into Indian market, result of which Uber has slowly captured 35-40% of market share in India while Ola is claiming 60% of market share. Price War.
Hashtag campaigns by OLA Cabs increased the buzz for the brand -50 0 50 100 150 200 250 300 350 400 450 1-Oct 4-Oct 7-Oct 10-Oct 13-Oct 16-Oct 19-Oct 22-Oct 25-Oct 28-Oct 31-Oct 3-Nov 6-Nov 9-Nov OLA Meru Uber Easy TABCab Mega OLA Cabs led the buzz with 5.6K mentions followed by MeruCabs with 2.3K mentions, Uber 1.9K mentions, MegaCabs 0.6K mentions, Easycabs 0.3K mentions.
High margins vs driver incentives: The Ola, Uber business model Taxi drivers want higher incomes but Ola and Uber are more interested in raising margins—a conflict that will become worse as Ola.
View Essay - Uber Research paper Section B from LEGAL STUD 1 at IIM Bangalore. Legal and Business Strategy for UBER licensing and operation issues in NCR By Abhishek Sonavane Ajeet Kumar Aditya.
Zervas, Georgios; Proserpio, Davide and Byers, John; Boston U. School of Management Research Paper No. 2013-16, February 2014. Abstract: “Airbnb is an online community marketplace facilitating short-term rentals ranging from shared accommodations to entire homes that has now contributed more than ten million worldwide bookings to the so-called sharing economy.
Besides, Uber and Ola, which together account for 95% of the market, have themselves introduced two-wheeler taxis. Their attempt to make more money through surge pricing, too, is driving customers.
Uber segmentation, targeting and positioning. Uber Technologies Inc. Report contains a full analysis of Uber segmentation, targeting and positioning and Uber marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Uber.
This is the Marketing Strategy of Ola Cab. The founder of the Cab aggregator which builds up online Marketplace for Taxi, Bhavish Aggarwal started its entrepreneurial venture in the year 2010 when he experienced the deep routed problem in India quality Cab service and professionalism of the Cab drivers.
This study was undertaken to assess customer satisfaction of Ola and Uber in India from customer’s perspective. It tends to find out the differences between expectations and perceptions of customers from satisfaction point of view and compares them simultaneously. The objectives of this study were achieved through questionnaire. Both the company’s strategy is to capture maximum market and.